Whether you are a simple investor, or a decision maker in a
company, the ability to understand the performance of a company by analysing
the financial data is a mighty useful skill to have.
A Financial statement is a summary of the financial
performance of a company. The three main reports in a financial statement are
the Balance Sheet, Income Statement and the Cash Flows statement.
By knowing how to
examine a financial
report, you will
gain good understanding of
the general trends
and performance of
a business.
One excellent way of analysing a financial statement is
through financial ratios. A ratio is quite simply, dividing an item with another.
For example, gross
profit margin is calculated by dividing gross profit by net sales. There are different types of ratios that help one measure the
profitability, liquidity, debt,
operating performance, cash flow
performance and investment valuation of
a company.
There are a
number of published
ratio benchmarks that will
help you understand if
a particular ratio
is red, green
or amber. For example,
the debt ratio is
helpful in assessing
the ability of
a firm to pay back long- term
debts.
Debt ratio = Liabilities/Assets
The normal benchmark for debt
ratio is 0.6-0.7. The higher the
number, the higher is the debt. So you
know that if the number is very different
from the benchmark,
you got to
take a closer
look.
Another
important approach to
understand the performance
of a business over
time is 'trend analysis' . By analyzing
the movement of the same
financial information over multiple
periods, may give you important signals -
whether the revenue
is growing over
the past period of
reporting, whether costs
are going up
or down, whether debt
is going up
or down etc.
Comparing the
financial performance of
a company against
its peers is another
very useful indicator
of relative performance.
If you are examining
financials data for just one period, '
vertical analysis' works best. The main advantage of
vertical analysis is
that the information of
two companies can
be compared irrespective
of their sizes.
The following simple example from Investopedia drives home the point:
Suppose XYZ Corp has three
assets: cash and
cash equivalents (worth $3 million) , inventory
(worth $8 million) , and property
(worth $9 million) .
If vertical analysis is used, the asset column will look like:
If vertical analysis is used, the asset column will look like:
Cash and cash equivalents:
15%
Inventory: 40%
Property: 45%
Karthik Ganeshan
Director, BeyondSquare Solutions
karthik.ganeshan@beyondsquare.com
Karthik Ganeshan
Director, BeyondSquare Solutions
karthik.ganeshan@beyondsquare.com
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